I was especially interested in his data on social media adoptionthrough a survey of US and European KM decision makers. Rob found that in 2010nearly one-third of enterprises will officially support internal and orexternal social networking. Inaddition, wiki adoption will approach 50% in 2010 and they are the most populartool. He found that the wikipedia model can enable a broad community togenerate and maintain content. Another popular use case for wikis is as "alightweight workspace and project management tool where teams can authorcontent or coordinate activities and tasks with confidence that the informationis up to date."

The use cases for collaborative platforms were interesting. Collaboration on content (such as office documents was the top instance at 51%.Next was using a collaboration platform as a network fileshare at 48%. Then 39%of the respondents said they were integrating our collaboration platform'scalendaring, scheduling, and task management featureswith their email messaging system and 28% said they wereusing a collaboration platform's Web 2.0 features such as blogs, Wikis, and RSS feeds, Finally 28% said they are using acollaboration platform to facilitate sharing of documentsand other content with their external partners andcustomer and 20% are not using a collaborative platform.

The report goes on to document how the vendors are responding tothese trends. IBM Lotusand Microsoft attempting to extend their dominant positionsin collaboration and messaging to social software. The many other venders are vendorspursuing "three distinct strategies: commoditization, horizontal and verticalsolutions, and integration with adjacent technologies." I have reviewed many ofthe venders sited include a number I have reviewed here and on the AppGap blogsuch as Atlassian, Box, Central Desktop, CubeTree, EMC, Jive, MindTouch, NewsGator,Novell, OpenText, PB Works, Socialtext, and Telligent. The report can be found on the Forrester web site.