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Getting Personal With The New Breed Of Consumers Here are several excerpts from an article by Strats Inc, a leader in developing strategic solutions for businesses and brands, Five rules for understanding a new breed of consumers:. Date: 2009-12-17 Making Your Enterprise More Personal Using Social Media Monitoring Social media monitoring often gets lumped into very traditional departments inside organizations, and when this happens, certain aspects of the practice can be overlooked. Date: 2009-12-03 Consumers Engage Deeper With Personal Connections To A Brand ReadWriteWeb published a detailed post today on research from Razorfish about online consumer behaviours with a strong focus on Twitter and Facebook. Date: 2009-11-12 Telling A Story And Being Transparent Within Your Enterprise Software-as-a-Service (SaaS) pioneer and salesforce.com co-founder and CEO Marc Benioff credits storytelling as one of the primary reasons for his company's rapid success. Date: 2009-11-05 Personalize Your Content Through New Media If you're looking for some hard evidence that companies are focusing on communicating directly with existing and prospective consumers with content placed in social media sites, the 2009 Survey on Marketing, Media and Measurement has the data. Date: 2009-10-15 Have We Become Too Obsessed With Being Socially Interactive? Not to be left out of the rise of social mayhem, the fine folks at the 'plex are more active in the social spheres than many would suspect - at least not at first glance. Date: 2009-10-01 Using Business Rules To Integrate Personal Customer Preferences I was talking to an interesting company today - TOA Technologies (review tomorrow) - and as we were talking we touched on something I think it both a great idea and underrated - the use of business rules to integrate customer preferences. Date: 2009-09-10 Engaging Your Consumers Socially Yesterday I flew across country on US Air. This was my first flight with them. And it will be my last. At the check in counter I discovered that to check my bag I had to pay $20. Date: 2009-08-27 How To Be Anti-Social Online And Help Your Brand Succeed Everyone wants you to be social. If you're a marketer, you have heard about a million times in recent weeks, months and years about the power and necessity of social media. Date: 2009-08-13 Making Your Brand More Personal Using Super Mario Strategies If you were asked who the power players are in social media, what names would spring to mind? Chris Brogan? Robert Scoble? Gary Vaynerchuk? Brian Solis? Date: 2009-07-30 Personalizing Your Enterprise Through Social Direct Marketing Lee Odden posed an excellent question in his blog recently, as to whether social media is direct marketing. Date: 2009-07-02 Prepare To Be Reactive In The World Of Social Media I'm a consultant, and for consultants, nothing beats being proactive, huh? You want to be ahead of the curve, up on the latest, and [insert your favorite cliché here]. Date: 2009-06-18 Gaining A Competitive Advantage Through Social Media At the Online Marketing Summit in Minneapolis this week, I presented on Social Media Strategy and briefly highlighted Blogging and Twitter as tactics. Date: 2009-06-04 Taking Cues From Lost To Personalize Your Marketing Last night was the season finale of the TV show Lost - and just in case you haven't watched it and have it sitting on DVR waiting for you, don't worry ... there are no spoilers in this post. Date: 2009-05-14 Not Using Twitter Can Be Damaging To Your Personalization I don't know the answer to this question. My intuition tells me no and that Twitter doesn't have that much power; but my alternate personality keeps tapping me on the shoulder in disagreement. Date: 2009-04-30 What is One Hour of Downtime to You? Your E-commerce concerns center around availability, security, compliance and scalability. Our responsibility as E-commerce hosting experts is to help you eliminate those worries when it comes to the hosting infrastructure behind your site. Bottom line—if your E-commerce site needs to be online and stay online, it needs to be hosted at Rackspace. Date: 2009-04-27 Making Your Company Personal Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program to get 100 influencers to take the car on an extended test drive for 6 months as part of the Ford Fiesta Movement. Date: 2009-04-09 Power Up Your Web Site: Instant Demo More than just software: In addition to a thriving online developer community, Ektron can provide support, training, development, hosting and much, much more Date: 2009-04-07 People Make Decisions By Connecting With People The infrastructure of the web is in constant flux, which is, of course, why it's so interesting. Date: 2009-03-26 Geo-Targeting Gets Personal After a run in with everyone's favourite Aussie Webmaster, it seemed a quick checklist for geo-targeting your search optimization efforts could be an interesting exercise. Date: 2009-03-12 Personalize Your Business With Online Reputation Monitoring Online reputation monitoring (ORM) is here. I suspect you knew or recognize that intellectually, but have you paid attention to it practically? Date: 2009-02-25 3 Recession Proof Marketing Tools With your busy schedule in mind, VerticalResponse offers an easy-to-use, web-based marketing tool that helps you grow your business through email marketing, online surveys and postcards. Let us help you check Marketing off your to-do list! Date: 2009-02-24 Does Removing Web Cookies Interfere With Personalization? Many marketers are asking me about personalized marketing, which you should expect to see more and more of in the next few years. Date: 2009-02-04 Personality Will Determine Your Social Media Effectiveness The world of social media has many pluses. There is exposure to ideas and exposure for ideas. Date: 2009-01-22 Getting Personal Through Word of Mouth Marketing In the past few weeks, I've looked at where our feelings towards brands come from and how they get stored in our brains for future recall. Date: 2009-01-08 |
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