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Personalization Has Come Around Again One of the most common reasons for discussing enterprise decision management, and one of the most common ways in which people want to make their systems smarter, is in personalizing them. Date: 2007-11-29 Casual Gaming: An Untapped Market At the first of the year, I wondered if 2007 or 2008 would be the year of the online game. 2007 is nearly gone, and not a peep out of anybody except the... Date: 2007-11-01 Personalization Of Adwords Ads I've started to notice personalisation happening in the delivery of adwords. An example came up today when I searched for "wedding celebrants melbourne". Date: 2007-10-01 Does Intranet Personalization Work? The theory of intranet personalization is wonderful. The practice is generally woeful: hugely expensive implementations that totally fail; massive maintenance overheads and very little employee uptake. Date: 2007-09-11 Personalization, User Search & Data Session This year, Google made its personalized search service much more the default for many users. Other search engines have user data that could be used to reshape search results. Date: 2007-08-23 Personalized Search - A Bump In The Road I've written before about personalized search-several times. I think it is the biggest change to come to search marketing since pay-per-click. Date: 2007-08-02 A New Way To Personalize Your Site I've talked before about multivariate testing, an exciting technique for optimizing your Web conversion rates. Date: 2007-07-12 The Elephant in the SEO Living Room Gord Hotchkiss put into words what I have been feeling: search marketers are paying far too little attention to personalized search. Date: 2007-06-22 SMX: The Fear Hits Personalized Search People want better search results, but the personalization technology that can enable it may be a little scary to the privacy-conscious. Date: 2007-06-05 Why B2B Personalization Needs To Go Beyond Amazon Amazon has the best (and best known) personalized Web experience, but B2B marketers face challenges that Amazon doesn't. Date: 2007-05-25 Personalization And EDM Over the last couple of days I have been pointed towards a couple of items that made me think some more about personalization and the fit of enterprise decision management, EDM, with the kind of targeting and focusing that personalization requires. Date: 2007-05-10 Mozilla Thunderbird 2 Takes Off While Firefox has had a version 2 available for some time, the email client Thunderbird has only just matched that version number with its latest release. Date: 2007-04-19 Around the SEM World - Personalized Search "Around the SEM World" is a new monthly series I am starting in which I will ask professionals around the SEM Industry their thoughts on the hottest topics during the given month. Date: 2007-04-05 Analyzing Attention Read/Write Web had a good overview the attention economy the other week,written by Alex Iskold and edited by Richard MacManus. They suggest information overload will be solved through personalization and explain the trust issues of information metadata. Unfortunately, the analysis is flawed on both the cause and scope of the solution. Date: 2007-03-15 SEM is on The Verge of a Paradigm Shift There's been a lot of soul-searching that's been going on in the world of SEM lately and it's good for everybody. Some of this introspection has doubtless been... Date: 2007-03-01 SEO Implications For Search Personalization A few days ago I wrote about my reservations with personalized search. I even called it dangerous. Date: 2007-02-15 Personalized Email In Action Still sending out the same newsletter to every customer? Newsletters are fine, as far as they go, but the best marketers are finding ways to deliver truly personalized services using e-mail. Date: 2007-01-25 Online Consumers Less Concerned About Privacy Privacy, security and how much information consumers are willing to share with online businesses are becoming less of an issue. Date: 2007-01-12 Maintain Customer Attention Span With customer attention span becoming shorter and shorter, e-commerce businesses and small online entrepreneurs alike are looking for creative and innovative ways to capture their audience more than ever. Date: 2007-01-04 |
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