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Making Your Brand Personal For Everyone As we've learned time and time again, there is no "I" in team. Instead of focusing exclusively on "what's in it for me," we're encouraged to contribute to the greater collective of groups in order to accomplish wonderful things - those usually unattainable by any one person. Date: 2010-03-11 How Personalized Real-Time Search Can Benefit Your Enterprise That title is a doozy, but it does exist! I recently had the extreme pleasure of meeting the gang at SurfCanyon, one VERY personal search engine (and FF add on). Date: 2010-02-25 Is Your Humanized Brand Suffering In The Social Web? Social media relies on the premise that we'll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. Date: 2010-02-11 Engaging Personally With Your Consumer Base There's a great scene in the movie Jerry MaGuire . In it, Tom Cruise's sports agent character has finally lost it with his one client (a football player brilliantly played by Cuba Gooding Jr.). Date: 2010-01-28 Increasing Customer And Business Interaction I was scanning Twitter today when I saw this tweet from Frank Eliason, who's the Senior Director for Comcast's National Customer Service: "Is there any other perspective than the Customer Perspective in Social Media?" Date: 2010-01-14 |
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