 |
| Newsletter Signup | ||||||||
|
How To Run Twitter Chats There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Date: 2010-07-22 Manage Your Personal And Corporate Brands Everyone has a brand whether they like it or not. I am not talking about the clothes you wear or the car you drive either; that's definitely part of it. Date: 2010-07-01 Adding A Personal Touch To Enterprise By Being Social That's what Forrester Research predicts for US B2B Social Media Marketing spending by 2014. Date: 2010-06-17 Keeping Communication Streams Personal In B2B And B2C Marketing A new report from digital agency White Horse shows that while social media is gaining traction with B2B (business-to-business) marketers, there's still a way to go for it to be on the same level as B2C (business-to-consumer) marketing. Date: 2010-06-03 Personalized Social Software Gains Footholds Within Enterprises Forrester's Rob Koplowitz writes that 2010 will be a defining year for enterprise 2.0 in his report, Enterprise Social Networking 2010 Market Overview. He goes on the writes that "a very broad and rich landscape of technology vendors will differentiate to stay relevant in this crowded market." Date: 2010-05-18 Twitter Is A Very Personal Medium Friday, I presented at a private event for IBM's marketing teams worldwide, on the subject of the Digital Marketing Challenge, where I explained how to make the case for more investment in digital marketing by showing how to track the return on that investment. Date: 2010-05-06 Using Your Time Wisely To Network Socially Social media isn't inexpensive, it's different expensive. In the QA portion of recent speeches, I've frequently been asked "this is great, but doesn't it seem like it will take a lot of time?" Yes. It. Will. Date: 2010-04-22 Learning To Speak To Clients On An Emotional Level Good copywriting does more than just explain the details of a website's products or services. Copywriting that sells has to come off as more than informative. Date: 2010-04-08 Personalizing A Relationship With Your Potential Clients I've been playing in the social networking space for a few years now, and truly believe it's one of the best low-cost marketing tools out there. Date: 2010-03-25 Making Your Brand Personal For Everyone As we've learned time and time again, there is no "I" in team. Instead of focusing exclusively on "what's in it for me," we're encouraged to contribute to the greater collective of groups in order to accomplish wonderful things - those usually unattainable by any one person. Date: 2010-03-11 How Personalized Real-Time Search Can Benefit Your Enterprise That title is a doozy, but it does exist! I recently had the extreme pleasure of meeting the gang at SurfCanyon, one VERY personal search engine (and FF add on). Date: 2010-02-25 Is Your Humanized Brand Suffering In The Social Web? Social media relies on the premise that we'll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. Date: 2010-02-11 Engaging Personally With Your Consumer Base There's a great scene in the movie Jerry MaGuire . In it, Tom Cruise's sports agent character has finally lost it with his one client (a football player brilliantly played by Cuba Gooding Jr.). Date: 2010-01-28 Increasing Customer And Business Interaction I was scanning Twitter today when I saw this tweet from Frank Eliason, who's the Senior Director for Comcast's National Customer Service: "Is there any other perspective than the Customer Perspective in Social Media?" Date: 2010-01-14 |
|