[2010-06-17] Adding A Personal Touch To Enterprise By Being Social That's what Forrester Research predicts for US B2B Social Media Marketing spending by 2014. As a living example of a B2B company that fully leverages blogging and social media in our online marketing, TopRank Marketing has a lot of first-hand insight that we can share with clients.
[2010-06-03] Keeping Communication Streams Personal In B2B And B2C Marketing A new report from digital agency White Horse shows that while social media is gaining traction with B2B (business-to-business) marketers, there's still a way to go for it to be on the same level as B2C (business-to-consumer) marketing.
