Enterprise Personalization

[2010-05-18] Personalized Social Software Gains Footholds Within Enterprises
Forrester's Rob Koplowitz writes that 2010 will be a defining year for enterprise 2.0 in his report, Enterprise Social Networking 2010 Market Overview. He goes on the writes that "a very broad and rich landscape of technology vendors will differentiate to stay relevant in this crowded market."

[2010-05-06] Twitter Is A Very Personal Medium
Friday, I presented at a private event for IBM's marketing teams worldwide, on the subject of the Digital Marketing Challenge, where I explained how to make the case for more investment in digital marketing by showing how to track the return on that investment.