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[2010-02-25] How Personalized Real-Time Search Can Benefit Your Enterprise
That title is a doozy, but it does exist! I recently had the extreme pleasure of meeting the gang at SurfCanyon, one VERY personal search engine (and FF add on). I was first turned onto this groovy tool more than a year ago and it was a thrill to hear from them. When it comes to personalization (and social search even) these folks really do take it to a new level. If you haven't already, be sure to give it a try (search engine here and FireFox add on here)
[2010-02-11] Is Your Humanized Brand Suffering In The Social Web?
Social media relies on the premise that we'll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That's why brands go to great lengths to humanize themselves on the social Web. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies - a decline of 20% since a similar analysis in 2008.
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