[2010-01-28] Engaging Personally With Your Consumer Base There's a great scene in the movie Jerry MaGuire . In it, Tom Cruise's sports agent character has finally lost it with his one client (a football player brilliantly played by Cuba Gooding Jr.). Frustrated by Gooding Jr.'s frosty relationship with the media, Cruise implores, "Help me to help you." It's a pivotal moment in the movie for both characters - and it's one that we could (should) use more in the PR industry
[2010-01-14] Increasing Customer And Business Interaction I was scanning Twitter today when I saw this tweet from Frank Eliason, who's the Senior Director for Comcast's National Customer Service: "Is there any other perspective than the Customer Perspective in Social Media?"
