Enterprise Personalization

[2009-12-17] Getting Personal With The New Breed Of Consumers
Here are several excerpts from an article by Strats Inc, a leader in developing strategic solutions for businesses and brands, Five rules for understanding a new breed of consumers:

[2009-12-03] Making Your Enterprise More Personal Using Social Media Monitoring
Social media monitoring often gets lumped into very traditional departments inside organizations, and when this happens, certain aspects of the practice can be overlooked. There are many features of social media monitoring beyond its ability to help manage your brand's reputation via customer service.