Enterprise Personalization

[2009-11-11] Consumers Engage Deeper With Personal Connections To A Brand
ReadWriteWeb published a detailed post today on research from Razorfish about online consumer behaviours with a strong focus on Twitter and Facebook.

[2009-11-05] Telling A Story And Being Transparent Within Your Enterprise
Software-as-a-Service (SaaS) pioneer and salesforce.com co-founder and CEO Marc Benioff credits storytelling as one of the primary reasons for his company's rapid success. "Communication is probably the most essential part of my job," Benioff told me in an recent interview about his new book, Behind the Cloud.