Enterprise Personalization

[2009-07-30] Making Your Brand More Personal Using Super Mario Strategies
If you were asked who the power players are in social media, what names would spring to mind? Chris Brogan? Robert Scoble? Gary Vaynerchuk? Brian Solis? How about Super Mario?

[2009-07-16] Behavioral Advertising Is Here To Stay
Remember when Gmail launched in 2004 and there was an outcry because Google would be matching adverts to what people wrote in their emails? At the time the BBC even found someone called Simon Davies, from something called Privacy International, to describe the proposed system as, "a vast violation of European law".

[2009-07-02] Personalizing Your Enterprise Through Social Direct Marketing
Lee Odden posed an excellent question in his blog recently, as to whether social media is direct marketing. Brian Clark told Lee that it is, most definitely, direct marketing. Lee said, maybe so, but you cannot use direct marketing pitches in social media.