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[2009-06-18] Prepare To Be Reactive In The World Of Social Media
I'm a consultant, and for consultants, nothing beats being proactive, huh? You want to be ahead of the curve, up on the latest, and [insert your favorite cliché here]. But social media is so new, and it changes so fast, that it's really painful to be proactive.
[2009-06-04] Gaining A Competitive Advantage Through Social Media
At the Online Marketing Summit in Minneapolis this week, I presented on Social Media Strategy and briefly highlighted Blogging and Twitter as tactics. This is the first of several posts that will visit the key concepts offered in that presentation. Why social media? It comes down to gaining a competitive advantage.
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