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[2009-04-30] Not Using Twitter Can Be Damaging To Your Personalization
I don't know the answer to this question. My intuition tells me no and that Twitter doesn't have that much power; but my alternate personality keeps tapping me on the shoulder in disagreement. And to clarify, maybe I should rephrase this question to be "Can Twitter really suck the life out of a brand, if a brand chooses not to participate?"
[2009-04-09] Making Your Company Personal
Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program to get 100 influencers to take the car on an extended test drive for 6 months as part of the Ford Fiesta Movement.
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