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[2009-02-25] Personalize Your Business With Online Reputation Monitoring
Online reputation monitoring (ORM) is here. I suspect you knew or recognize that intellectually, but have you paid attention to it practically? Intellectually, it makes perfect sense and we know it exists. Practically, however, there's not enough time in the day to do all of this. While that might be valid that doesn't mean that it can't change. In fact, I would posit that it must change. You might need to shift your priorities. If you don't, there could be an impact on you and your personal reputation or business that you can ill afford.
[2009-02-04] Does Removing Web Cookies Interfere With Personalization?
Many marketers are asking me about personalized marketing, which you should expect to see more and more of in the next few years. We've already seen behavioral targeting in display ads and personalized search, and we'll see more personalized advertising emerge. But are we marketers just assuming that users will allow all this personalized marketing in? What if they clean their cookies regularly? Will that prevent those users from being exposed to personalized ads?
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