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[2009-01-22] Personality Will Determine Your Social Media Effectiveness
The world of social media has many pluses. There is exposure to ideas and exposure for ideas. There is finding people in areas that you may never have found them before. There are new ‘relationships' formed (this one is much more precarious since we can significantly water down the definition of relationship in the online space). There are business leads that can be generated and a lot more.
[2009-01-10] Getting Personal Through Word of Mouth Marketing
In the past few weeks, I've looked at where our feelings towards brands come from and how they get stored in our brains for future recall. I've looked at how powerful brand beliefs can be, even to the point of altering our physical sensations (the Coke blind taste test), how advertising can mix with our own personal experiences to create false memories, how emotions can build a powerful subconscious reaction to a brand and how we label complex concepts, including brands, with a summary label that reduces all we know about a brand to an easily accessible impression. Today, I'll round out the building of brand belief with perhaps the most powerful influence of all: the opinion of others.
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