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[2007-05-24] Why B2B Personalization Needs to Go Beyond Amazon
Amazon has the best (and best known) personalized Web experience, but B2B marketers face challenges that Amazon doesn't.
[2007-05-08] Personalization and EDM
Over the last couple of days I have been pointed towards a couple of items that made me think some more about personalization and the fit of enterprise decision management, EDM, with the kind of targeting and focusing that personalization requires.
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