How To Run Twitter Chats

Learn about the growing trend of enterprise personalization

July 22, 2010

How To Run Twitter Chats

By Lee Odden

There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Growing the initial following is important as is providing the budding community you're building with something of value to keep coming back and to spread the good word to their networks. One such tactic that offers value and brings people together is the Twitter chat.

I've been involved with about 5 or 6 different Twitter chats as a guest and they are a unique experience. In this post I'll share my observations about what seems to work, some logistics and a few examples of some well-run Twitter chats for the marketing and PR verticals.

1. Pick a great hashtag - The hashtag ties your Twitter chat together. It should reflect the topic and be intuitive. Examples might be: #poetry #crmchat or #seo411 - Here's a list of over 150 chats, topics and the times they run at: Twitter Chat Schedule.

2. Decide a format and schedule - Part of what makes a Twitter chat successful is that there is a consistent time that requires little reminder and also a format that's easy to follow. There are a certain number of early adopters on Twitter that "get" how #chats work, but there are many, many more who don't. They'll see a sudden flurry of #chat handles in their friend's Tweets and wonder what's going on. Make it easy for the audience you're after to join in and know when the next chat is happening. While there may be more, I've seen 2 formats standout.

Free for all. This is where the chat is treated like a cocktail party and people start posting comments and questions and anyone that wants to, will reply. Its very much many to many and without the use of a tool like Tweetchat can be difficult to follow.

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