| Keeping Communication Streams Personal In... |
| A new report from digital agency White Horse shows that while social media is gaining traction with B2B (business-to-business) marketers, there's still a way to go for it to be on the same level as B2C (business-to-consumer) marketing.
|
| Read
More... |
|
| Personalized Social Software Gains... |
| Forrester's Rob Koplowitz writes that 2010 will be a defining year for enterprise 2.0 in his report, Enterprise Social Networking 2010 Market Overview. He goes on the writes that "a very broad and rich landscape of technology vendors will differentiate... |
| Read
More... |
|
| Twitter Is A Very Personal Medium |
| Friday, I presented at a private event for IBM's marketing teams worldwide, on the subject of the Digital Marketing Challenge, where I explained how to make the case for more investment in digital marketing by showing how to track the return... |
| Read
More... |
|
