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Keeping Communication Streams Personal In B2B And B2C Marketing By Danny Brown A new report from digital agency White Horse shows that while social media is gaining traction with B2B (business-to-business) marketers, there's still a way to go for it to be on the same level as B2C (business-to-consumer) marketing. Entitled B2B Goes Social, the report offers some interesting insights into how social media continues to struggle somewhat at making inroads into business-led marketing. While it could be argued that social media is more suited to B2C marketing - due to a more customer-focused approach and feel than a dedicated corporate sales channel - it's still a little disappointing to see that B2B continues to lag in some key areas. * 32% of B2B marketers are active within social media daily, as opposed to 52% of B2C marketers. Continue Reading

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