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11.12.09 Consumers Engage Deeper With Personal Connections To A Brand  By Neville HobsonReadWriteWeb published a detailed post today on research from Razorfish about online consumer behaviours with a strong focus on Twitter and Facebook. While the overall post makes for interesting reading and is very useful from a fact-finding perspective, what leapt at me from RWW's page were two charts and a concise paragraph. First, the two charts:  Just look at what people said was their ‘usual' behaviour (the bright-red bar). And the highest - purchase a product or service. Which reflects the top answer to a specific question asking what's the primary reason to be a friend of a brand on Facebook:  In the case of Facebook fan behaviour, content isn't king: getting a good deal is. Then, the paragraph of text: […] An even higher percentage of respondents have "friended" a brand on Facebook - a whopping 40%. Considering that Facebook is a social network that started out as a way for college kids to network, this is a statistic that will make companies and organizations take note. If you want brand recognition on the Web, according to these statistics there's a very good chance that Facebook is a place you want to be. The bold is my emphasis.What this text is doing is making a comparison between behaviours in Facebook compared to Twitter. Continue reading this article.
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EnterprisePersonalization
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