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10.01.09

Have We Become Too Obsessed With Being Socially Interactive?

By David Harry

Not to be left out of the rise of social mayhem, the fine folks at the ‘plex are more active in the social spheres than many would suspect - at least not at first glance. In truth there is evidence of deep hooks and commitment that might even be going a bit too far... does the social stand for social engineering?

Last time out we looked at some of the potential and problems for Google and the quest for social signals. This time out it's a glimpse at Google's world of social networking, behavioral targeting and the data streams that they may be, or more likely already are, pursuing.

Now personalization and social search are great and there is certainly a future for them. What's not so sure is how they are going to get there. While some of the technology makes me dazzle, there are underlying aspect that can make one nervous as well... As a search geek is a love/scare kinda dealy..

First let's take a peek at some elements in play....

Google Account and profile

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Google Account

One of the cornerstones of the Google Empire is your G account, (and profile) which are tied into almost ALL of the other offerings on this list. If one were to mine various elements, there is more than enough to play with, (more recently, can U say SideWiki + FriendConnect?... if they ever get it right).

Google Open Social

Google Open Social

Walking hand in hand with the accounts are the various implementations of GOS. As more developers bandwagon along this trail, greater data will be tied into many future social and search activities... (we'll get back to social profiling shortly)

Continue reading this article.

About the Author:
David Harry is the President of Reliable SEO and has been building and marketing websites since 1998. He can be found writing about search and internet marketing on the Fire Horse Trail and is the author of the SEO Handbook series.

http://www.reliable-seo.com
http://www.huomah.com
http://www.the-seo-handbook
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