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07.30.09 Making Your Brand More Personal Using Super Mario Strategies  By Danny BrownIf you were asked who the power players are in social media, what names would spring to mind? Chris Brogan? Robert Scoble? Gary Vaynerchuk? Brian Solis? How about Super Mario? Yes, that Super Mario. The Italian plumber dreamed up by Shigeru Miyamoto and who would go on to become one of the most iconic video game characters of all time, if not the most iconic full-stop. Stretching things a little? I mean, how can a video game character compare to the names at the start of this piece? Take a little time to think about it and the answers might just surprise you. Building a Recognizable Brand Individuals and businesses are using social media to strengthen their brand. Whether it's awareness of who they are, where they can be found and what they represent, social media offers a variety of channels in portraying yourself. Micro-blogging, blogging, life-streaming, social networking, social bookmarking, wikis, forums, videos, podcasts - the choice is almost endless and each one allows you to build upon and enhance your reach. Now, think of Super Mario. He started out known simply as Jumpman in the Donkey Kong arcade game in 1981. It would take him two years to become the Mario we love and know today (he even played the bad guy in Donkey Kong Jr.). His first proper appearance as Mario was in 1983, when Mario Bros. debuted in the arcade. Since then he's appeared on numerous Nintendo systems - the NES, Game Boy, SNES, Virtual Boy, N64, the DS and the Wii to name just some. Each time his brand has been strengthened by mixing the familiar (dungarees and cap) with the new (flying cape and a cool sidekick called Yoshi). • Takeaway: Offering familiarity but with new platforms and ideas is one of social media's strengths; clearly it's one of Super Mario's as well.
Gaining Audience Trust One thing that's continuously mentioned when talking about social media is the trust factor. Some call it transparency; some call it authenticity; but it boils down to the same thing - does your audience trust you?
Do your customers believe in you and your product? Do your blog readers trust your opinions? Do your connections feel happy sharing your views because they know they're researched and honest? Without trust, you don't need to worry about your brand - you won't have one. Mario has trust in abundance. When gamers buy the latest Super Mario game, it's pretty much a given that something special lies ahead. Super Mario 64 is still hailed today as one of the greatest platformers ever made, 13 years after its debut. There's no doubt that Miyamoto and Mario have both been key in Nintendo's rise to an entertainment giant. • Takeaway: Trust comes from consistency. Be consistent in your message; in your presentation; in your dealings with others both online and offline. Consistency and trust are pretty good bedfellows (and is something I talk more about in an upcoming post). Continue reading this article.
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EnterprisePersonalization
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