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08.23.07
Personalization, User Search & Data Session
 By Navneet Kaushal
This year, Google made its personalized search service much more the default for many users. Other search engines have user data that could be used to reshape search results. This session looks at existing and possible moves in the space.
Moderator:
Chris Sherman, Co-Chair, SES San Jose
Speakers:
Jonathan Mendez, Founder & Chief Strategy Officer, OTTO Digital
Richard Zwicky, Founder & CEO, Enquisite
Dave Davies, CEO, Beanstalk Search Engine Positioning, Inc.
Gordon Hotchkiss, President & CEO, Enquiro Search Solutions Inc.
Q&A Speakers:
Sepandar Kamvar, Google
Tim Mayer, Director of Product Management, Yahoo! Inc.
First to speak on Personalization, User Search And Data is Gordon Hotchkiss of Enquiro Search Solutions Inc.
What drives personalization?
User volunteered information
Search history
Web history
Community choices
Task context
Geo targeting
Platform information
Origin of search
The crux of the discussion on Personalization, User Data, & Search were:-
Personalization has changed the landscape of how people use search. Reports of Eye tracking conclude that after search became personalized, our focus has been turned towards organic listings while also giving predominance to the listings in the 3rd, 4th and 5th positions in the SERPs too.
In Google land, personal rank is a status of importance which are granted to people. As many websites today want to swap links with those of sites with hig page ranks, in the coming years webmasters will then want links from other websites with high PR.
Sepandar Kamvar of Google stated that Google favors building widgets. Besides the No.1 search engine is working on creating results for the keyword Zero Word Query with iGoogle.
Richard Zwicky, Founder & CEO, Enquisite states that if you want a rank in SERPs, the answer lies in ads. The future for SEOs is getting harder and harder. Therefore, optimization campaigns have to become more hi-tech for which one also requires good research tools and reports.
Tim Mayer says that yahoo! is focusing all its energies on Social Data. Use services such as del.icio.us, Sphinn, Digg, etc to advance yourself.
Make your visitors find the correct link to the site that they are seeking and this will better your chances of top return to SERPS.
IMAGE SOURCE: SE Round table
Comments
About
the Author:
Nav is the founder and CEO of PageTraffic, a premier search engine company known for its assured SEO service, web design and development, copywriting and full time SEO professionals.
Navneet has wide experience in natural search engine optimization, internet marketing and PPC campaigns. He is a prolific writer and his articles can be found in the "Best Articles" section of many websites and article banks. As a search engine analyst , he has over 9 years of experience and his knowledge is in application here.
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