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I am getting (last 2days) numerous hits to all my web pages from ip 69.45.32.209
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Flip
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I don't get it using the keywords "huntington Beach" my site in Google was #2
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01.12.06
Marketing
Genius: The CD Business Card
 By
Michael Nova
What is a CD Business card? CD business card replication is a relatively new concept.
CD Business Cards are business card shaped CD-ROM's that can play in any standard
computer CD drive. Usually jam packed full of multimedia information about your
business...anything from a full interactive web site to a catalog to a power point
presentation with music, video, whatever you can imagine. These cd business cards
give you the power to illustrate much more than a standard printed business card
can.
With cd business cards, you can include any audio, video (digital or VHS), PowerPoint
presentations, brochures, sales literature and catalogs. You can even have "hot
links" to your website and unlimited e-mail addresses to multiple departments,
such as sales, customer service, technical support, etc.
Your entire product catalog can be put on a CD for a fraction of the cost of standard
printed paper catalogs.
They actually come in many shapes and sizes, including an "hockey rink" shape
with rounded corners, a credit card size and shape, a 3" round mini, and custom
shaped cds (imagine a cd die cut to your logo's shape).
The real advantage to cd business cards is that besides being a cool marketing
product in itself, they are small sized, and are easily stored in a wallet or
shirt pocket, just like a standard printed business card.
Technology is now available to print on the disc in many ways. The standard is
silk screening. But you can also upgrade to offset printing or digital printing
at quality up to 600 dpi.
In addition, Using a unique new all-digital imaging process to print labels for
any format of optical disc media, variable data can be printed on each individual
disc, making serialization and personalization possible, regardless of the number
produced.
Serialization can be used to control who can access data, along with accountability
for how it is stored. This trackability helps prevent problems of piracy, theft,
loss of production, and loss of sales, by making positive authenticity and ownership
easy to establish.
Personalization can be used to provide consumers with individualized promotional
items and even serve as mailing labels. Photos of agents and/or products provide
big impact as business cards, invitations, catalogs and other marketing materials,
even on a small marketing budget.
Some potential uses for cd business cards...
For a salesman/executive...
Photos of your products or services can be printed in full color on the CD business
card with full contact information. Within the content of the card, full catalogs
can be included with product information and links to your website. On each CD
label, individual client's name and information can be printed, making each card
uniquely personalized.
For real estate company...
Houses can be shown in multimedia virtual tours. Individual representative's data
can be printed on the face of the cd, specifically addressed to the prospect.
For an insurance company...
Client's individual name and policy data can be printed on the CD label. Complete
policy, actuarial information, and FAQs can be included or a full marketing presentation
in multimedia can make an immediate impact.
For an automobile company...
Each dealership's customer database can be leveraged by simply sending a CD business
card to each customer with the latest leasing /product information. Each CD label
can be individually personalized and printed with each customer's information,
salesman's name and contact info, and type of vehicle that interests the customer.
For a fortune 500 company...
Reports, whether quarterly or annual can be issued to each stockholder on CD with
individual name and number of shares printed on the CD face. Prospect uses could
be distributed with current performance information printed on each CD label.
CD Business cards seem to be the hottest marketing item in the business sector
these days, and its popularity is growing. They are only limited by your imagination.
About
the Author:
Michael Nova is director of Nova Disc (www.novadisc.net/blogger).
Nova Disc provides cd replication, cd
business cards, dvd replication,, vhs duplication, t shirt printing, label
printing, promotional items, poster printing, postcard printing, website design,
graphic design, recording, and mastering services to clients worldwide. |
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