 |
 |
| Recent
Articles |
NewsCorp Acquires Intermix
The one-time focus of an Eliot Spitzer spyware lawsuit, Intermix has been acquired
by Rupert Murdoch's company for about $580 million USD.
Enterprise Personalization Firm Announces Award Winners
Enterprise Personalization firm Exstream Software recently announced winners of
its 2005 Visionary Awards.
Now 3,600 Internal Blogs at IBM
Fredrik Wacka posted a great snapshot report on internal blogging at IBM: Through
the central blog dashboard at the intranet W3, IBMers now can find more than 3,600
blogs written by their co-workers.
Enterprise Personalization Firm Cited as Category Leader In Celent Report
Exstream Software, Inc. announced today that it has been named a leading provider
of insurance document management solutions by Boston-based Celent Communications
in the analyst firm's "Insurance Software Deal Trends 2003-2004" reports
published last month.
Let the Blog Bashing Begin
Pete Blackshaw predicted this would happen and he was right. In a new report,
eMarketer is questioning whether businesses will ever blog.
|
|
|
07.28.05
Balancing Personalization
 By Jeremy Pepper
My post on Personalization and Socialization rustled a few feathers, as intended.
Susan Mernit captured the key point: customized personalization-- smart, self-adjusting,
filtered system--limits discovery.
Greg
Linden, creator of a great Personalization portal for blogs, Findory,
naturally took issue with Socialization. You can find us both taking sides, but
note that all approaches are needed to derive value from the long tail: personalization,
customization (how Greg describes My.Yahoo!) and socialization. Where you lay
your bets is another issue.
Christopher Carfi nailed a problem
statement (these are the things you pay attention to when looking for opportunities):
Being a customer in the long tail takes work.
Steve Gillmor cracked
the code (he also notes I'm filtering myself, sorry Steve):
...attention AND human filtering are the disruptive intersection at which the
new Web stands.
...RSS is about time, and RSS will win. Attention is about what we do with our
time, and attention will win. Friends and family are about who we do it with,
and we will all win.
Andrew
Nachison from the API Media Center not only aptly summarizes the thread --
but makes a deeper point:
Will we all win? A lot of thinking and capital flows into the quest for economic
winners and losers. But if we wind up with a world no better than the one we have
now - war, poverty, hunger, hate or name your social dilemma here - then RSS,
social networks and fabulous new tools to create and access information, doesn't
really matter.
So my question is: among the "players" scrambling to influence the information
systems of the next generation, who among them are thinking about the social outcome
- about benefiting humanity? Is this the realm and responsibility of the open
source movement? Bloggers and non-profit media? NGOs and governments?
Might this be the calling, the defining quality, of the new Fourth Estate?
This amplifies a point made by Dan
Gillmor on the first night of the event. The grassroots energy of the newest
media will undoubtedly triumph in form, but there is a danger that the function
doesn't inherit support for the public interest.
I almost see a new system of checks and balances between personalization (corporate
interest, information-centric), customization (personal interest, information-centric)
and socialization (social interest, relationship-centric) as memes lobby for attention.
Susan
also made a key point:
He's right again, but organic, web-like organizations don't fit corporate structure,
so we'll see those networks grow outside and around the new tools as they're fitted
into the mainstream--and see additional tools (maybe FOAF?)
radiate out from their hub.
Which brings the issue back to business models, unfortunately the topic of a future
post. The difference this time is that if the business model does not account
for the production of social goods, users will produce their own hubs.
Link: Original article on Personalization
and Socialization
|
