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Top Articles
Consumers Attitude Towards Tracking and Targeting
[2008-07-17] A recent report titled Behavioral Targeting Attitudes:The Privacy Issue by eMarketer, explored consumers attitude towards online tracking and behavioral targeting.
Building a Behavioral Segmentation
[2008-06-26] For many years, marketing professionals have relied on a set of analysis techniques designed to help them understand the demographic and psychographic profiles of their customers and prospects.
Charter's Behavioral Targeting Opt-in System
[2008-05-22] Charter communications, an internet service provider (ISP), announced this week that it will share it's customers web browsing data with NebuAd, to show ads based on customer's web browsing behavior.
Your Personalized Ad Profile
[2008-05-01] Have you ever wondered what information advertisers are collecting about you? More often than not the individual advertising that you are seeing when you visit your favorite website is based on an advertising profile that has been built up over time based on your individual online behaviors.
Personalized Advertising or Online Stalking?
[2008-04-03] This has been a rough week for behavioral targeting, a promising advertising technique that uses activity data to display more relevant ads than the old generic banner ads.
Personalized Search Results
[2008-03-06] Boiling Google's strategy down to just one thing is impossible, but Internet marketers (and search marketers in particular) ought to be thinking about where Google wants to take the industry, because even if Google ultimately can't go where it wants, the industry will be changed regardless. Watching Google helps us understand not only where Google is going, but where others might go also. So, what is behind all the actions we've seen Google take over the years?
Using EDM for Business Personalization
[2008-01-31] Personalizing your business is one of those things that never really seems to go out of style and that remains one of the most powerful ways to use EDM.
Personalization and Sharing Don't Always Work Favorably
[2008-01-04] Google apparently wants to dominate the social media as well as search, ads, the airwaves and, well, the world as we know it.
Personalization Has Come Around Again
[2007-11-28] One of the most common reasons for discussing enterprise decision management, and one of the most common ways in which people want to make their systems smarter, is in personalizing them.
Personalization of Adwords Ads
[2007-10-01] I've started to notice personalisation happening in the delivery of adwords.
Does Intranet Personalization Work?
[2007-09-11] The theory of intranet personalization is wonderful.
Personalized Search - a Bump in the Road
[2007-08-02] I've written before about personalized search-several times. I think it is the biggest change to come to search marketing since pay-per-click.
A New Way to Personalize Your Site
[2007-07-12] I've talked before about multivariate testing, an exciting technique for optimizing your Web conversion rates.
Why B2B Personalization Needs to Go Beyond Amazon
[2007-05-24] Amazon has the best (and best known) personalized Web experience, but B2B marketers face challenges that Amazon doesn't.
Personalization and EDM
[2007-05-08] Over the last couple of days I have been pointed towards a couple of items that made me think some more about personalization and the fit of enterprise decision management, EDM, with the kind of targeting and focusing that personalization requires.
SEO Implications For Search Personalization
[2007-04-05] A few days ago I wrote about my reservations with personalized search. I even called it dangerous.
The Personalization of SEO and Search
[2007-03-26] Personalization of Search and its implications for SEO...
Personalized Email in Action
[2007-02-19] Still sending out the same newsletter to every customer?
Online Consumers Less Concerned About Privacy
[2007-01-12] Privacy, security and how much information consumers are willing to share with online businesses are becoming less of an issue. Consumers are seemingly becoming more comfortable with information they provide to online retailers in exchange for improved service and personalization.
Maintain Customer Attention Span
[2007-01-04] With customer attention span becoming shorter and shorter, e-commerce businesses and small online entrepreneurs alike are looking for creative and innovative ways to capture their audience more than ever.
Google Custom Search: My search, My results
[2006-12-21] Wouldn't it be great to use a search engine that shows results tailored to what you want and what you need?
Personalization in Email Marketing
[2006-11-30] Marketing by email has grown into a science! No longer can we just throw a hastily written email to our prospects and expect results.
Microsoft To Conquer Localized Media Delivery Problems
[2006-11-09] From the time that commercial paid advertisements and other media content came into being, it inadvertently led to an increase in the demand for more highly targeted and effective marketing campaigns on the Internet.
Findory Dumps Google Ads For Amazon
[2006-09-25] Findory, the personalization startup that remains my favorite news source, has switched its ad system from Google AdSense to Amazon Associates.
Google Adds Recommendation Widget
[2006-09-12] Google has added a new homepage widget that shows you "Interesting Items" personalized for you based on your search history. The module displays recommended searches, web pages and homepage gadgets Google thinks you'd be interested in.
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