|
Top Articles
Taking A Human Approach To Marketing
[2012-01-05] As humans, we are hard-wired to reciprocate a favor. By building favors into your online marketing you can ethically grow your business.
What Experience Or Emotion Do You Want From Your Customers?
[2011-11-09] To celebrate the release of my new book, The End of Business as Usual, I recently hosted a discussion on behalf of Vocus on how businesses should rethink a marketing-driven social media approach by not just engaging, but activating a market-driven strategy defined by smarter, more meaningful engagement.
How Getting Personal Increases Conversions
[2011-10-20] Philip Klien (BTBuckets) presented 2 main points during his presentation:
The Current State of Personalized Search
[2011-09-28] The Current State of Personalized Search moderated by Danny Sullivan with speakers Jack Menzel, Product Management Director - Google Search, and Stefan Weitz, Director, Bing.
Improving Marketing Automation Through Website Personalization
[2011-09-12] The writing is on the wall; email as we know it is dead! We hear this mantra over and over, as social media grows in popularity and the marketing landscape continues to change. But it's not true. Meanwhile what is true, the $3.2 billion market driven by marketing automation is increasing 15% each year, challenging social media for the title of "next big thing."
Is Google Plus Helping You Be Personal?
[2011-08-25] As most of you folks know already, over the next few days, I will be on holidays visiting my family in mainland Spain and while it's supposed to be a time where I will be doing plenty of disconnecting and unwinding from the Social Web, as I get to do some serious catch up with real life, and with the little things that matter, I just can't help dropping by on this blog every now and then, and over the next few days, and share with folks some further thoughts and insights that have been in my mind for a little while now. And lately, my mind has been buzzing with how my overall experience with the external Social Web has changed rather dramatically thanks to Google Plus. Over two months on it and I am still having a blast. This time around though for business, too!
How To Click With People
[2011-07-28] "When we are so in sync that we can practically complete each other's sentences, we've tapped into the power of resonance. And when we've tapped into the power of resonance, we've clicked", writes speaker and consultant, Dr. Rick Kirshner, in his engaging and very practical book How to Click with People: The Secret to Better Relationships in Business and in Life. The author describes how getting along with others, through that sudden and almost instant connection he calls clicking, helps people to advance in their careers and enhance their business success.
The Filter Bubble & Personalization
[2011-07-05] So what is happening to our interweb these days? It's been several years now since the web evolved into a truly interactive arena. With the advent of blogs, wiks, social networks, eBay selling, Amazon self publishing etc. end users started to became publishers, online retailers, product creators and so on. Effectively the end users of the web started to become the new generators of the web with the smart bigger player simply providing a platform for this to happen. The wonder of user generated content.
How to use Hootsuite to Publish to Your Facebook Page
[2011-06-16] The following is part of a series on using the Hootsuite social media tool. In this post, we are going to be looking at at using the feature to post to your Facebook page or profile. If you are a fan of scheduling your social media activities, and I strongly recommend this behavior, you'll find there aren't a lot of tools that interface with Facebook. Thankfully Hootsuite does.
Global, Local, Personal
[2011-06-02] Over the course of the last couple of years I have taken the chance to blog, every so often, about one of my favourite video series that has surely changed the perception of the real impact of the Social Web, not only within the corporate world, but also within our own society as a whole. Of course, I am talking about the Did You Know? series of video clips that keeps re-surfacing every now and then. One other interesting outcome of those clips is the good amount of spin-offs that abound all over the place on the Web, like today's inspiring video that I thought I would share over here to kick off another week at work. It's all about going Global, Local, Personal.
Smart Filtering - On Humanising and Socialising the Web
[2011-05-06] In yesterday's blog post under the heading "5 Reasons Why Activity Streams Will Save You From Information Overload" I mentioned how crucial and critical collaborative and social filtering of relevant content and people would become within the Social Computing realm in the coming years, if not already altogether, in order to allow knowledge workers manage their various streams much more efficiently and effectively. I still believe it's going to be one of the Holy Grails from a successful Enterprise 2.0 deployment within whatever business. However, serendipity, once again, did its magic, and yesterday it pointed me to a couple of resources that have got me somewhat worried, quite a bit, to a certain extent, thanks to a different scenario: what happens if us, human knowledge workers, are no longer in control of that social / collaborative filtering? Would it still make sense? Can we rely on the system to set the stage and the landscape of those filters of content that should be relevant to us, but that we haven't got much to do about it all? Can we trust those hidden algorithms that are not very open and transparent in the first place while presenting the supposedly desired results? Well, it looks like we may need to "Beware online "filter bubbles"". And pretty seriously!
Facebook Is Not the House
[2011-04-07] These days I can't get through a presentation on the use of social media in marketing without someone inquiring whether they should use Facebook as the primary web presence for their business.
Bing Matchbox to Boost Search Personalization
[2011-03-24] Personalized search is going to be big in 2011 and Bing has just upped the anti with the launch of Matchbox, a technology that uses multiple forms of inputting to bring ‘likeable" content to a user.
Humanize Your Marketing With Buyer Personas
[2011-03-10] Buyer Persona development may just be the most important element in a content marketing strategy. Having a deeper, more personal understanding of your customers leads to content creation that not only builds trust, but also demonstrates your willingness to spend the necessary time to learn the actual circumstances that affect your customers.
How to Humanize A Sketchy Industry
[2011-02-24] Social media is about people, not logos. I saw a presentation at the MarketingProfs Digital Marketing Forum in Austin a few ago from Eric Granof, CMO of ExpertBail, which seeks to become the country's first branded network of bail bonds companies. Like video stores before Blockbuster, and ice cream parlors before Dairy Queen, Expert Bail wants to add consistency and efficiency to an industry besot by Mom & Pop players that often run the gamut from unprofessional to downright unsavory.
Adding A Personal Touch By Treating Your Loyal Clients Well
[2011-02-09] Seth Godin has done it again. In few words, he has reframed how businesses should treat and view their best customers. Godin argues that most businesses just take the money of their best customers.
The Personal And Public Sides Of Quora
[2011-01-20] If you've been paying attention to the social web in recent weeks, it's very likely that you've given some attention to Quora, the question-and-answer service that seems to have come out of nowhere and exploded onto the scene, garnering all sorts of attention throughout the blogosphere and in the mainstream media.
How To Use Personalization To Show People New Information
[2010-12-29] Today I came across an article by Isaac Weisberg, titled Unintended Consequences of Targeting: Less Information, Less Serendipity - Part I. In this article Isaac argues that online personalization limits the exposure of information to the individuals. I agree that current personalization practices are very limited though it is more of an issue with the marketers engaged in personalization than with the technology.
Interview With Kate Couric: Personal And Professional Branding
[2010-12-16] In a landmark discussion where traditional media meets social media, we find ourselves realizing just how much we have yet to learn and also define. This is indeed our time to influence how new media evolves and also how it affects who we are and how we communicate with one another.
Enabling Your Brand To Demonstrate An Emotional Connection To Your Consumers
[2010-12-02] Social Media is among many things, our gateway to discovery and interconnection. While social networking may seem trivial, truth is that we get out of it what we put into it. But this goes beyond the time and energy we spend on day-to-day participation. Our investment in social media earns its largest dividends when intent and purpose meet personification and engagement.
Using The Social Media Venues That Match Your Business
[2010-11-11] A mutual friend of me and my business partner Troy - let's call him Joe - went to a Social Media for Small Business conference recently. He's a sports bar owner, and has been thinking about using social media for a while.
Creating Loyal Customers And Boosting Revenues
[2010-10-28] Here are several excerpts from an article by Carsten Thoma, President of Hybris US, 5 Steps to Personalized Customer Contact. Check out the complete source article for more, including a discussion on mobile personalization:
Using Social Nicheworking To Personalize Your Enterprise
[2010-10-14] Facebook announced a new platform for Facebook Groups recently. Rather than jump into the fray to share my immediate reactions, I opted to instead allow the news and its promise settle.
Yammer Launches Social Apps For The Enterprise
[2010-09-30] Yammer, an enterprise social network, has released a new 2.0 version of its site with a focus on applications.
''New Twitter'' May Prove Valuable To Businesses
[2010-09-16] A new version of Twitter's arrived, and for businesses attempting to make contact with consumers on a personal basis, that could be good news. The upgrades should make it easier in several ways for businesses to attract and maybe hold individuals' attention.
|
|
