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Top Articles
How To Run Twitter Chats
[2010-07-22] There are many tactics companies can implement as part of a smart Twitter Marketing strategy. Growing the initial following is important as is providing the budding community you're building with something of value to keep coming back and to spread the good word to their networks. One such tactic that offers value and brings people together is the Twitter chat.
Managing Your Personal And Corporate Brands
[2010-07-01] Everyone has a brand whether they like it or not. I am not talking about the clothes you wear or the car you drive either; that's definitely part of it. The brand I am talking about is your attitude, how you carry yourself and the perception that others have about you; not that you have of yourself.
Adding A Personal Touch To Enterprise By Being Social
[2010-06-17] That's what Forrester Research predicts for US B2B Social Media Marketing spending by 2014. As a living example of a B2B company that fully leverages blogging and social media in our online marketing, TopRank Marketing has a lot of first-hand insight that we can share with clients.
Keeping Communication Streams Personal In B2B And B2C Marketing
[2010-06-03] A new report from digital agency White Horse shows that while social media is gaining traction with B2B (business-to-business) marketers, there's still a way to go for it to be on the same level as B2C (business-to-consumer) marketing.
Personalized Social Software Gains Footholds Within Enterprises
[2010-05-18] Forrester's Rob Koplowitz writes that 2010 will be a defining year for enterprise 2.0 in his report, Enterprise Social Networking 2010 Market Overview. He goes on the writes that "a very broad and rich landscape of technology vendors will differentiate to stay relevant in this crowded market."
Twitter Is A Very Personal Medium
[2010-05-06] Friday, I presented at a private event for IBM's marketing teams worldwide, on the subject of the Digital Marketing Challenge, where I explained how to make the case for more investment in digital marketing by showing how to track the return on that investment.
Using Your Time Wisely To Network Socially
[2010-04-22] Social media isn't inexpensive, it's different expensive. In the QA portion of recent speeches, I've frequently been asked "this is great, but doesn't it seem like it will take a lot of time?" Yes. It. Will.
Learning To Speak To Clients On An Emotional Level
[2010-04-08] Good copywriting does more than just explain the details of a website's products or services. Copywriting that sells has to come off as more than informative. It needs to speak to a person on an emotional level, giving them hope while getting the point across fast. It also needs to compel a person to take action.
Personalizing A Relationship With Your Potential Clients
[2010-03-25] I've been playing in the social networking space for a few years now, and truly believe it's one of the best low-cost marketing tools out there. I've landed new clients, found speakers for my teleseminar series, and been invited to write articles and speak for organizations-all because my profiles resonate with the right people.
Making Your Brand Personal For Everyone
[2010-03-11] As we've learned time and time again, there is no "I" in team. Instead of focusing exclusively on "what's in it for me," we're encouraged to contribute to the greater collective of groups in order to accomplish wonderful things - those usually unattainable by any one person.
How Personalized Real-Time Search Can Benefit Your Enterprise
[2010-02-25] That title is a doozy, but it does exist! I recently had the extreme pleasure of meeting the gang at SurfCanyon, one VERY personal search engine (and FF add on). I was first turned onto this groovy tool more than a year ago and it was a thrill to hear from them. When it comes to personalization (and social search even) these folks really do take it to a new level. If you haven't already, be sure to give it a try (search engine here and FireFox add on here)
Is Your Humanized Brand Suffering In The Social Web?
[2010-02-11] Social media relies on the premise that we'll believe what people tell us more readily than if we were told the same thing by a nameless, faceless company. That's why brands go to great lengths to humanize themselves on the social Web. But, a new study by Edelman (whose digital arm features social media and ebusiness genius David Armano) claims that bond is eroding. A survey of 4,875 adults (500 U.S.) world-wide shows that just 25% of respondents said their friends and peers are credible sources of information about companies - a decline of 20% since a similar analysis in 2008.
Engaging Personally With Your Consumer Base
[2010-01-28] There's a great scene in the movie Jerry MaGuire . In it, Tom Cruise's sports agent character has finally lost it with his one client (a football player brilliantly played by Cuba Gooding Jr.). Frustrated by Gooding Jr.'s frosty relationship with the media, Cruise implores, "Help me to help you." It's a pivotal moment in the movie for both characters - and it's one that we could (should) use more in the PR industry
Increasing Customer And Business Interaction
[2010-01-14] I was scanning Twitter today when I saw this tweet from Frank Eliason, who's the Senior Director for Comcast's National Customer Service: "Is there any other perspective than the Customer Perspective in Social Media?"
Getting Personal With The New Breed Of Consumers
[2009-12-17] Here are several excerpts from an article by Strats Inc, a leader in developing strategic solutions for businesses and brands, Five rules for understanding a new breed of consumers:
Making Your Enterprise More Personal Using Social Media Monitoring
[2009-12-03] Social media monitoring often gets lumped into very traditional departments inside organizations, and when this happens, certain aspects of the practice can be overlooked. There are many features of social media monitoring beyond its ability to help manage your brand's reputation via customer service.
Consumers Engage Deeper With Personal Connections To A Brand
[2009-11-11] ReadWriteWeb published a detailed post today on research from Razorfish about online consumer behaviours with a strong focus on Twitter and Facebook.
Telling A Story And Being Transparent Within Your Enterprise
[2009-11-05] Software-as-a-Service (SaaS) pioneer and salesforce.com co-founder and CEO Marc Benioff credits storytelling as one of the primary reasons for his company's rapid success. "Communication is probably the most essential part of my job," Benioff told me in an recent interview about his new book, Behind the Cloud.
Personalize Your Content Through New Media
[2009-10-15] If you're looking for some hard evidence that companies are focusing on communicating directly with existing and prospective consumers with content placed in social media sites, the 2009 Survey on Marketing, Media and Measurement has the data.
Have We Become Too Obsessed With Being Socially Interactive?
[2009-10-01] Not to be left out of the rise of social mayhem, the fine folks at the ‘plex are more active in the social spheres than many would suspect - at least not at first glance. In truth there is evidence of deep hooks and commitment that might even be going a bit too far… does the social stand for social engineering?
Using Business Rules To Integrate Personal Customer Preferences
[2009-09-10] I was talking to an interesting company today - TOA Technologies (review tomorrow) - and as we were talking we touched on something I think it both a great idea and underrated - the use of business rules to integrate customer preferences. We all know that giving customers an ability to influence our interactions with them results in happier customers and more successful interactions.
Engaging Your Consumers Socially
[2009-08-27] Yesterday I flew across country on US Air. This was my first flight with them. And it will be my last. At the check in counter I discovered that to check my bag I had to pay $20. When I expressed surprise the attendant was very offhand - ‘we've been charging since last summer.' she said with an annoyed tone of voice and a ‘take it or leave it' attitude.
How To Be Anti-Social Online And Help Your Brand Succeed
[2009-08-13] Everyone wants you to be social. If you're a marketer, you have heard about a million times in recent weeks, months and years about the power and necessity of social media. Get a blog, get on Twitter, create a fan page ... every piece of advice seems to point towards being more social, more open and more transparent. Let's take a deep breath together. This post is not the kind of advice you'd expect to get from a "social media guy" like me. In fact, it's downright antisocial. To put it more accurately, it is about the right times to be anti-social.
Making Your Brand More Personal Using Super Mario Strategies
[2009-07-30] If you were asked who the power players are in social media, what names would spring to mind? Chris Brogan? Robert Scoble? Gary Vaynerchuk? Brian Solis? How about Super Mario?
Behavioral Advertising Is Here To Stay
[2009-07-16] Remember when Gmail launched in 2004 and there was an outcry because Google would be matching adverts to what people wrote in their emails? At the time the BBC even found someone called Simon Davies, from something called Privacy International, to describe the proposed system as, "a vast violation of European law".
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