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Top Articles
Personalizing Your Enterprise Through Social Direct Marketing
[2009-07-02] Lee Odden posed an excellent question in his blog recently, as to whether social media is direct marketing. Brian Clark told Lee that it is, most definitely, direct marketing. Lee said, maybe so, but you cannot use direct marketing pitches in social media.
Prepare To Be Reactive In The World Of Social Media
[2009-06-18] I'm a consultant, and for consultants, nothing beats being proactive, huh? You want to be ahead of the curve, up on the latest, and [insert your favorite cliché here]. But social media is so new, and it changes so fast, that it's really painful to be proactive.
Gaining A Competitive Advantage Through Social Media
[2009-06-04] At the Online Marketing Summit in Minneapolis this week, I presented on Social Media Strategy and briefly highlighted Blogging and Twitter as tactics. This is the first of several posts that will visit the key concepts offered in that presentation. Why social media? It comes down to gaining a competitive advantage.
Taking Cues From Lost To Personalise Your Marketing
[2009-05-14] Last night was the season finale of the TV show Lost - and just in case you haven't watched it and have it sitting on DVR waiting for you, don't worry ... there are no spoilers in this post. Actually, though I'm an enthusiast of the show, the reason for this post isn't to gush about how great I think it is. It is about what you learn from how the show has been promoted.
Not Using Twitter Can Be Damaging To Your Personalization
[2009-04-30] I don't know the answer to this question. My intuition tells me no and that Twitter doesn't have that much power; but my alternate personality keeps tapping me on the shoulder in disagreement. And to clarify, maybe I should rephrase this question to be "Can Twitter really suck the life out of a brand, if a brand chooses not to participate?"
Making Your Company Personal
[2009-04-09] Yesterday evening I co-hosted a tweetup in New York City where Ford was unveiling the new Ford Fiesta and a brilliantly conceived social media program to get 100 influencers to take the car on an extended test drive for 6 months as part of the Ford Fiesta Movement.
People Make Decisions By Connecting With People
[2009-03-26] The infrastructure of the web is in constant flux, which is, of course, why it's so interesting. However, occasionally a new fault line appears, often over a long period of time, that changes the landscape in a more fundamental way. The new set of identity standards that have emerged in recent times, under the simple guise of reducing the number of log-ins you need to remember, are exactly that. At first, Open Social, Facebook Connect and Open ID seem to be basic devices to get around the annoyance of multiple usernames and passwords.
Geo-Targeting Gets Personal
[2009-03-12] After a run in with everyone's favourite Aussie Webmaster, it seemed a quick checklist for geo-targeting your search optimization efforts could be an interesting exercise.
Personalize Your Business With Online Reputation Monitoring
[2009-02-25] Online reputation monitoring (ORM) is here. I suspect you knew or recognize that intellectually, but have you paid attention to it practically? Intellectually, it makes perfect sense and we know it exists. Practically, however, there's not enough time in the day to do all of this. While that might be valid that doesn't mean that it can't change. In fact, I would posit that it must change. You might need to shift your priorities. If you don't, there could be an impact on you and your personal reputation or business that you can ill afford.
Does Removing Web Cookies Interfere With Personalization?
[2009-02-04] Many marketers are asking me about personalized marketing, which you should expect to see more and more of in the next few years. We've already seen behavioral targeting in display ads and personalized search, and we'll see more personalized advertising emerge. But are we marketers just assuming that users will allow all this personalized marketing in? What if they clean their cookies regularly? Will that prevent those users from being exposed to personalized ads?
Personality Will Determine Your Social Media Effectiveness
[2009-01-22] The world of social media has many pluses. There is exposure to ideas and exposure for ideas. There is finding people in areas that you may never have found them before. There are new ‘relationships' formed (this one is much more precarious since we can significantly water down the definition of relationship in the online space). There are business leads that can be generated and a lot more.
Getting Personal Through Word of Mouth Marketing
[2009-01-10] In the past few weeks, I've looked at where our feelings towards brands come from and how they get stored in our brains for future recall. I've looked at how powerful brand beliefs can be, even to the point of altering our physical sensations (the Coke blind taste test), how advertising can mix with our own personal experiences to create false memories, how emotions can build a powerful subconscious reaction to a brand and how we label complex concepts, including brands, with a summary label that reduces all we know about a brand to an easily accessible impression. Today, I'll round out the building of brand belief with perhaps the most powerful influence of all: the opinion of others.
Social Media Personalization is About We
[2008-12-04] A little while back I wrote about there being no "I" in social media. The gist of it was that social media isn't about the me, it's about the we. What I can do for you to help you and your needs, not what you will do for me and have nothing in return. Simply, being there for each other and to encourage greatness.
Personalization Is Key To All Companies
[2008-11-19] Personalization is a trend that big companies have taken to, but small businesses have lessons to learn, also. Personalized Web sites don't need to be a technological tour-de-force and they can provide simple benefits with simple effort. Stop & Shop, through its Peapod online shopping service, shows us a simple way to personalize many Web sites.
Mobile Consumers Want More Personalization Choices
[2008-10-31] The majority (80%) of consumers say they would use mobile services more if greater personalization were available, according to a new survey from mobile software firm Mformation Technologies.
Personalizing Your Customer Service
[2008-10-08] Here are several excerpts from an excellent article by Drew Stevens, Cures for the Customer Service Puzzle:"
Search Engine Personalization
[2008-09-18] Google holds the current and future of search in the palm of its hands. So when it decides to provide a sneak peek into its vision for the future of Search, it's hard not to listen with bated breath.
Personalizing Your Visitors Experience
[2008-08-28] For a very long time, I've been speculating how to improve the user experience on my blog and more importantly, how to make it more personal for the individual visitors. Websites are rarely personal but almost always focus on the writer or the company that runs the website.
Personalizing Content to Fit the Right Audience
[2008-08-07] Last week I posted about situations where search engine optimization isn't for sales and it sparked some interesting discussions. Most SEO efforts are directed towards lead generation and sales, but prospects and customers are not the only audiences for web content.
Consumers Attitude Towards Tracking and Targeting
[2008-07-17] A recent report titled Behavioral Targeting Attitudes:The Privacy Issue by eMarketer, explored consumers attitude towards online tracking and behavioral targeting.
Building a Behavioral Segmentation
[2008-06-26] For many years, marketing professionals have relied on a set of analysis techniques designed to help them understand the demographic and psychographic profiles of their customers and prospects.
Charter's Behavioral Targeting Opt-in System
[2008-05-22] Charter communications, an internet service provider (ISP), announced this week that it will share it's customers web browsing data with NebuAd, to show ads based on customer's web browsing behavior.
Your Personalized Ad Profile
[2008-05-01] Have you ever wondered what information advertisers are collecting about you? More often than not the individual advertising that you are seeing when you visit your favorite website is based on an advertising profile that has been built up over time based on your individual online behaviors.
Personalized Advertising or Online Stalking?
[2008-04-03] This has been a rough week for behavioral targeting, a promising advertising technique that uses activity data to display more relevant ads than the old generic banner ads.
Personalized Search Results
[2008-03-06] Boiling Google's strategy down to just one thing is impossible, but Internet marketers (and search marketers in particular) ought to be thinking about where Google wants to take the industry, because even if Google ultimately can't go where it wants, the industry will be changed regardless. Watching Google helps us understand not only where Google is going, but where others might go also. So, what is behind all the actions we've seen Google take over the years?
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